Big PR agencies don't do this. They take your money, blast 100 reporters with a templated pitch, and call it a day. They don't fix your narrative or build relationships. They don't create the infrastructure because that's not how they bill. Fractional Comms Leads do. They embed in your business like an operator, diagnose the structural gaps, build the systems, and execute the playbook that makes your media outcomes real. If you're a founder or first-time Comms Leads, this is