You don't need a big agency.
You need operators.
We've worked inside high-growth tech and finance companies, coached executives and celebrities through make-or-break interviews, and led communications in the middle of global and political reputational firestorms.
Founded by PR & Comms executive Jacqueline Ortiz Ramsay, The IT FACTOR is a boutique agency that doesn't do fluff or convoluted comms plans. We take action. Jacqueline brings hard media experience and knows how to execute when and where it counts.
✔️ ~20+ years in comms, media & policy
✔️ Trusted by founders, VCs, and tier-1 media
✔️ Quoted in NYT, CNBC, Reuters, and more
High-stakes fractional PR without the overhead.
Communications for founders, early-stage startups and mission-driven organizations launching their story or stepping into a crisis.
Not Just Strategy. Action.
Services
Media Strategy + Outreach
Tailored media strategies and outreach plans that leverage long-standing relationships with tier-1 journalists to increases the likelihood of meaningful, high-impact coverage for product or funding milestones.
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Fractional Comms Leadership
Ongoing, end-to-end comms support for startups and growing companies not ready for a full-time hire.
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Crisis Communications Advisory
On-call expertise for when the stakes are highest.
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