About IT FACTOR

At THE IT FACTOR, we don’t do fluff. We deliver press and communications strategies that move the needle when it matters — and do it without the big retainer.

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Why THE IT FACTOR: PR & Strategy

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I don’t sell empty strategy decks or pass you off to junior staffers. You get hands-on expertise from someone who’s been the spokesperson, the operator, the builder.

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🚀 If you’re a founder, VC, executive, or early startup, let's talk.

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I’m Jacqueline Ortiz Ramsay, founder of THE IT FACTOR: PR & Strategy and a global communications and public affairs strategist with nearly two decades of experience helping high-growth tech companies, financial platforms, and major brands secure top-tier coverage, navigate crises, and build reputations that last.

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I’ve been on the frontlines of some of the most high-stakes communications challenges in recent history — from steering Robinhood through the GameStop saga and IPO, to launching the music-investment startup JKBX and landing it on the cover of Billboard, to building global reputation and policy communications at Discord. Earlier in my career, I served in the Obama-Biden Administration, guiding regional campaign messaging in Florida, a battleground state where the campaign secured two victories.

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Along the way, I’ve secured coverage in The New York Times, The Wall Street Journal, Bloomberg, Reuters, CNBC, FOX Business, WIRED, Axios, The Financial Times, BBC, Yahoo! Finance, Politico, The Hill, and countless others. I’m also quoted in outlets like CNBC, MONEY, Bloomberg, and WSJ.

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My Philosophy

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Too often, companies assume they need a massive agency to get big results. They don’t.

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What they actually need is the right person — someone with:

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1. The media relationships that open doors globally.

2. A builder’s mindset to jump in and execute.

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That’s where I come in. I’ve built communications functions from scratch, managed global teams and multimillion-dollar budgets, and served as the trusted counsel to founders, executives, board members, policymakers, and press alike.

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What I Bring

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• Top-Tier Media Strategy & Outreach — Securing coverage in the world’s most influential outlets across print, broadcast, and digital.

• Crisis & Reputation Management — Turning down the volume on negative cycles and reshaping the narrative.

• Executive Positioning — Establishing founders and leaders as thought leaders who command attention.

• Communications Function Builder — Designing, staffing, and scaling communications teams, frameworks, and processes.​​