Public Relations, Crisis & Reputation Management

You Don't Need A Big Agency. You Need An Operator.

It Factor Strategies is a premium fractional PR & Reputation Management firm for fast-growing companies that need experienced operators embedded with their team to expand their influence, protect their reputation, and keep command of the story at every stage of growth.

Strengthen Your Reputation Now Explore Our Work
Reputation Management ✦ Media Relations ✦ Crisis Communications ✦ Executive Positioning ✦ Narrative Architecture ✦ Campaign Development ✦ Thought Leadership ✦ Reputation Management ✦ Media Relations ✦ Crisis Communications ✦ Executive Positioning ✦ Narrative Architecture ✦ Campaign Development ✦ Thought Leadership ✦
20+
Years Commanding the Media.
Our Philosophy

The It Factor
Is Never Accidental.

You don't need a massive agency to get big results. You need an expert with real media relationships, a builder's mindset, and the judgment that comes from twenty years in the rooms where reputations are made — presidential campaigns, Capitol Hill, and some of the most scrutinized companies in tech.

From leading crisis, IR and policy communications at Robinhood through the GameStop crisis and its public offering, to leading global reputation and policy communications at Discord, to building communications functions from scratch, we work the way operators work: hands-on, embedded with your team, and accountable for outcomes — not strategy decks handed off to junior staff.

Work With Us
What We Do

Services Built
For Influence.

01
Media Relations

Strategic placement and press campaign architecture that puts your story in the right rooms.

02
Reputation Management

Your reputation is your most valuable asset. We protect it, monitor it, and rebuild it, managing how you're seen before, during, and after the moments that test it.

03
Crisis Management

When the stakes are highest, clarity becomes a superpower. We prepare, respond, and recover.

04
Media Training

Virtual and onsite training that prepares executives and spokespeople to own the room — interviews, panels, earnings calls, and the questions you hope never come.

05
Campaign Strategy

Integrated campaigns that unify message, medium, and moment to generate lasting traction.

06
Litigation Communications

When legal and public battles converge, we work alongside counsel to shape the narrative in the court of public opinion without compromising the strategy in the court of law.

100+
Celebrities, CEOs & Founders Served
20+
Years Commanding the Media
2
Presidential Campaigns
Top Tier
NYT, WSJ, Bloomberg & CNBC Placements
How We Work

Method with
Intention.

Step 01
Embed

We join your team as operators, not consultants. From day one we're inside the business, assessing and listening while the work is already underway.

Step 02
Execute in Parallel

We hit the ground running. Strategy and execution move side by side, so placements, positioning, and preparation are underway from week one, not after a month of decks.

Step 03
Monitor & Train

We watch the narrative in real time and train your leaders for the moments that matter, correcting course before small stories become big problems.

Step 04
Anticipate

Fully embedded and watching the big picture, we anticipate what's coming, protecting the brand so the narrative stays clear and never runs away from you.

The Founder

Jacqueline
Ortiz Ramsay.

Founder & Principal

A global communications and public affairs strategist with two decades on the frontlines of high-stakes PR — leading crisis, IR and policy communications at Robinhood through the GameStop crisis and its public offering, launching JKBX into The Wall Street Journal and onto the cover of Billboard, and building global reputation and policy communications at Discord.

Earlier in her career, she served as press secretary on two presidential campaigns and as a senior communications director and advisor in Congress. Her work has secured coverage in The New York Times, The Wall Street Journal, Bloomberg, Reuters, CNBC, WIRED, Axios, the Financial Times, Politico, The Hill, and beyond.

Work With Jacqueline
Jacqueline Ortiz Ramsay, Founder & Principal of It Factor Strategies
Jacqueline Ortiz RamsayFounder & Principal
The Blog

PR and Reputation
Management Insights.

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Featured
Strategic Media Insights
Does Your Startup Show Up in AI Answers? How Earned Media Fuels GEO in 2026

The goal of digital visibility has fundamentally shifted. When potential customers, investors, or partners search for solutions, they're reading synthesized AI-generated answers, not ten blue links. If you ask ChatGPT, Perplexity, or Google's AI Overviews to name the top companies solving a specific problem, does your startup appear? If not, you're effectively invisible to a growing segment of the market. This shift from SEO to Generative Engine Optimization changes everything about how earned media works.

March 31, 2025  ·  5 min read Read More →
Startup PR Strategies
The Ultimate Guide to High-Stakes PR: Everything Founders Need to Succeed During a Pivot

Pivoting a startup is like changing the engines on a plane mid-flight. Most founders focus on the product roadmap and financial runway, but overlook the most volatile element: the narrative. Without a robust communications strategy, a pivot looks like a desperate move rather than a strategic evolution.

March 27, 2025  ·  5 min read Read More →
Strategic Media Insights
Why AI-Driven Search Will Change the Way You Build a Media Strategy

Even when your brand ranks in the top three search results, click-through rates are plummeting. This isn't a fluke, it's the result of a massive architectural shift in how information is discovered. With Perplexity, Claude, and Google's SGE, the "blue link" era is fading fast.

March 16, 2025  ·  5 min read Read More →
Strategic Media Insights
PR Metrics That Matter in 2026 (And Why Coverage Counts Aren't One of Them)

If you're still celebrating PR wins by counting media clips like baseball cards, you're playing the wrong game. A report showing "47 media placements" might look impressive in a slide deck, but it does nothing to convince your CFO or board that PR is worth the investment.

March 15, 2025  ·  5 min read Read More →
Startup Communication Tactics
Why Your Startup's Media Strategy Isn't Working: The Truth About Fragmentation

Your LinkedIn posts are saying one thing, your pitch deck is telling a completely different story, and your press releases sound like they were written for a different company entirely. Welcome to the fragmentation trap, and it's killing your momentum faster than a botched funding announcement.

February 16, 2025  ·  6 min read Read More →
View All Blog Posts
Get In Touch

Let's Find
Your “It”
Factor.

If you're ready to move with intention and speak with authority, we'd like to hear your story. Engagements begin with a consultation, no obligation, just conversation.

Email info@itfactorstrategies.com
Office DC Metro & NYC